Cologne - ENGIE Deutschland is participating in the nationwide campaign "#Zusammenland - Vielfalt macht uns stark" (#TogetherLand - Diversity makes us strong), sending a strong signal for freedom, tolerance and diversity. The campaign was launched by the media houses DIEZEIT, Handelsblatt, Süddeutsche Zeitung, Tagesspiegel, WirtschaftsWoche and Ströer and is supported by more than 500 companies, NGOs and associations. Eric Stab, CEO of ENGIE Deutschland AG, says: "Diversity is firmly anchored in our corporate DNA. As a national subsidiary of the international ENGIE Group, we are working with colleagues around the globe to drive decarbonization forward together. Our more than 5,500 employees in Germany come from 80 nations and enrich our company. Hate and racism have no place here. That's why we at ENGIE Deutschland are resolutely opposed to any kind of misanthropy and hostility towards democracy."
The campaign was launched in mid-February 2024 with double-page advertisements in the participating print titles and with digital outdoor advertising - and will continue to attract attention in the coming weeks. The message is clear: "Dull populism? No thanks! The so-called 'remigration' of our friends, neighbors and colleagues? Certainly not. And fascism? Never again! Germany does not need an alternative to freedom and diversity. We have learned from history and have not forgotten how inhumanity - first secretly and cautiously, then oppressively and brutally - penetrated society. The present time demands a clear stance. Together, we stand for an open country that courageously faces up to the challenges instead of allowing itself to be inflamed and incited by right-wing propaganda. Because we already know where this can lead." ENGIE Deutschland is sharing the campaign's message with conviction on its internal and external communication channels. Eric Stab emphasizes: "We are happy about every person who joins us in standing up for a #Zusammenland - for democracy, for diversity, against hate and division. At ENGIE Deutschland, we are committed to this today and tomorrow."